Category:
Impact summary
Role:
Solo Product Designer
Team:
PO, CTO, FE, BE, CX, Sales
Timeline:
18 months milestone
18 months. One designer. Six developers. An unyielding product vision.
In the high-velocity environment of B2B SaaS, I am not just creating new screens, but crafting strategic solutions that drive real business impact. Working alongside the Product Owner and CTO, I have learned that design is not just chasing pixels, it is largely about solving complex problems at speed.
Our team moves fast. Really fast, that I see it as an opportunity to prove that design can emerge from constant motion.
This is not just a portfolio page. This is a proof to how a single, focused designer can transform product experiences and contribute meaningfully to a company's success.
IMPACT ————
COMPANY CONTEXT ————
The company I am working for is a B2B SaaS specialised in contract management that aims to be the leading product in the contract realm.
There was no designer in the early stage. The design challenges have been scaling capabilities with the booming of features relying on the random use of elements and rather dated layouts and single-used workflows.
Besides being the to-go person for creative, my role and responsibilities as the solo designer are to advocate the scalable use of design elements, instil the importance of user research, usability tests and use of data to justify design and product decisions.
KEY PROJECTS & OUTCOMES ————
REFLECTION ————-
I initiated to talk to other departments to understand, how would design help them sell or support customers from CX’s perspective. During reviews, I advocated user-centred design when the room was filled by various personal opinions. That’s always the right time to remind the team, real users usually think different than how we think they want.
There was not a time without advocating how ux and ui can help elevate the product. Obstacles I faced as a solo designer is the relentlessness to advocate to the team that ‘users will figure it out’ and ‘I would do this’ are the ways out. In the crossroad to support the business, accept tradeoffs and advocate for user-centric design, I have learned to articulate my design decisions by sharing common practices (studying publicly available design systems for example), analysing data (if available) and citing user feedback.
